P1 - Defining audio visual promos

TV programmes, video games, blockbusters or a re-launch of an existing product, media product are seeking to promote their new products on a daily basis. Before the launch or re-launch of products media companies use audio visual promos, to promote their product. A well known example would be Call of Duty modern warfare 2, they had used many trailers, to promote their upcoming game. Followed by the "hype" from their audience it was a good way to promote their newly game. Making it a successful launch of a sequel of their game 3 years ago.

Music Promo 

As previously said, music promos are brief audio-visual representations created to promote a song released by a solo artist or band. The length of the music promo varies according to the song and may include photographs of the performer or band. Music promos can be viewed online at the artist or band's own website. They might also be accessible to watch on other video hosting websites like VEVO or to buy from online music stores like iTunes. In order to present their target audience with a sample of the work, the band or artist frequently releases a music promo for one of the tracks taken from a new album ahead of its release date. This raises knowledge of the new record and promotes it, promoting pre-orders and increasing sales.

                                              

Trailers 

Trailers are classified into two categories. A teaser trailer is frequently the initial stage of an advertising campaign, issued long in advance of the debut of a new film/TV show/game/animation. The teaser trailer is frequently followed by a trailer that is longer than the teaser trailer as the scheduled release date approaches.

TV ident

A TV ident is a brief audio-visual sequence that plays seconds before the start of a programme and informs the viewer about the channel they are viewing. For example, the BBC One ident 'Circles,' which debuted in 2006, features imagery of circles generated by people or nature around the BBC One logo. One of the most well-known examples was a circle formed by swimming hippos.