P2 - Initial Research into Audio Visual Products

ITV is the first channel for which I may create an ident. ITV is a television channel that broadcasts a wide variety of programmes. Drama, sports, soap operas, comedy, entertainment, and reality shows are some of the categories.

ITV has a diverse audience because it offers a wide range of programmes that appeal to different people. ITV's core audience appears to be between the ages of 30 and 60. Their audience consists of both males and females from the United Kingdom. There will be people of various ethnicities watching ITV, but the majority will be British.

ITV's idents strive to showcase their logo in unusual ways, such as by creating a piece of art or a model of their logo. The current ITV ident is a colourful painting of the ITV logo that stands out to viewers. They intend to make their ident generic rather than specific to a particular theme or genre. This could be due to their diverse audience's varied interests.

The overall goal of the ITV ident is to inform viewers that they are watching ITV. The ident always includes a voiceover with information about upcoming shows and the TV schedule. This informs the audience when a specific show will begin. Rather than having a moving video there is just their video. 

Quest is the second channel where i might make an ident for. Quest is a television program that broadcasts a large variety of programmes. Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.  

Quest often has a more matured audience, while being a diverse audience, again being around ages 30 to 60. Their audience mainly consists of men from the United Kingdom and most ethnicities being British. 

Like ITV, Quest's idents like to strive to showcase their logo, such as through a chain reaction video. The current ident is in fact a chain reaction video, featuring objects like tools and cars, these are things to do with their channel and what they broadcast to meet the audiences interest. Their overall goal is to show that they are watching quest, as at the end of the chain reaction, there is a quest logo.