Risk assessment

 

Call sheets

 

Contingency plans

 

Work plan

 

Activities and Launch date

 

Personnel

 

Resources

 

Shooting scripts

 

P2 - Be able to generate ideas for an original audio-visual promo (Treatment)

Treatment

The brief wants me to "refresh the ident cycle for one of Freeview's channels". This is because Quest has a niche audience and they have not been rebranded for a while. Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.  They'd also like me to "exhibit a distinct personality that reflects the channel, its content, and its audience." I'll meet the brief by including channel-related content in my ident, such as someone cooking food. During production, I will also create several documents, including research, the purpose and ideas for the ident, legal and ethical issues, audience feedback, planning documentation, and an evaluation of the finished ident.

Quest's idents like to strive to showcase their logo, such as through a chain reaction video. The current ident is in fact a chain reaction video, featuring objects like tools and cars, these are things to do with their channel and what they broadcast to meet the audiences interest. Their overall goal is to show that they are watching quest, as at the end of the chain reaction, there is a quest logo.

My ideas: 

There is a video clip of a man searching for a tv remote in Wickes, this will be shown before or after any engineering or building programs, appealing to those who are interested building. 

There is a video clip of a man searching for his tv remote in a toolbox, this will be shown before or after any engineering or building programs, appealing to those who are interested building. 

Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.   Quest often has a more matured audience, while being a diverse audience, again being around ages 30 to 60. Their audience mainly consists of men from the United Kingdom and most ethnicities being British. 

TV idents are the medium in which I work. An ident is a brief audio-visual video or animation used by television stations to identify themselves and inform viewers about their channel. My two idents will have a running time of 30 seconds each. This will appeal to the audience because it represents the Quest channel and gives them information about the upcoming programme that will air after the ident. As a result, the idents won't feel dragged out. They will be brief and to the point.

P2 - Initial ideas

 

The reason why I have decided to rebrand quests idents, with the same sort of TV remote finding or the logo printing, is because in some of the TV idents that quest have produced, there has always been a TV remote present or a logo present. 

P2 - Conventions of an ident

Quest often have the name of their channel on idents, to inform viewers that they are watching quest and the type of content they broadcast. They would show things like engineering, nature and overall things that would look challenging to the average viewer. 

When the ident finishes, quest often has their logo at the end of the ident, to again inform their audience that they are watching quest. 

Quest use their idents before and after a show to tell everyone what show has just finished if they have just tuned in or what is coming up next if they are waiting for the program coming up next. 

they would often have some calm music as a background noise to go with their ident, or the sounds coming from the idents. For example, if they are having a chain reaction, they would have the audio from the chain reaction. 

They would sometimes have a voice-over explaining what is happening and what TV show is coming up next. They also have the same font style and colour scheme to inform users that this is a quest channel. 

P2 - History of your Channel and it’s Ident

 

Quest is a free-to-air television channel broadcast in the United Kingdom and Ireland. Quest offers factual, lifestyle, entertainment, and other imported programming, as well as football coverage. Warner Bros. Discovery operates the channel. Quest announced on July 21, 2014, that they would be broadcasting live football in the form of the 2014 Schalke 04 Cup - a pre-season tournament featuring Newcastle United F.C. and West Ham United F.C. The channel then aired live coverage of the Dubai Challenge Cup five months later. Quest also shows speedway highlights.

By the looks of it, Quest has a wide interest in engineering, with some of their idents from 2018 about engineering. 

Quest continue the chain reactions in the theme of nature, these are often 20 second idents. 

2017 presentation on Quest is a combination of programme specific idents for some bigger shows, cut together from show footage. Alongside of a series of generic idents for other times, which consist of a series of objects interacting with each other in sequences reminiscent of the famous Honda advert. 

A completely different style sports ident for Quest, predating the introduction of the generic idents from 2017. This particular version is used to introduce live snooker on the channel, complete with cross-promotion of the Eurosport channel in the announcement, also owned by Discovery.

For Christmas 2020, all Discovery-owned channels removed the identical clip style featuring a aptitude label and packaging newspaper, just with each being customised in the individual channel's colour palette. Quest takes on a golden colour to match their logo.

P2 - Initial Research into Audio Visual Products

ITV is the first channel for which I may create an ident. ITV is a television channel that broadcasts a wide variety of programmes. Drama, sports, soap operas, comedy, entertainment, and reality shows are some of the categories.

ITV has a diverse audience because it offers a wide range of programmes that appeal to different people. ITV's core audience appears to be between the ages of 30 and 60. Their audience consists of both males and females from the United Kingdom. There will be people of various ethnicities watching ITV, but the majority will be British.

ITV's idents strive to showcase their logo in unusual ways, such as by creating a piece of art or a model of their logo. The current ITV ident is a colourful painting of the ITV logo that stands out to viewers. They intend to make their ident generic rather than specific to a particular theme or genre. This could be due to their diverse audience's varied interests.

The overall goal of the ITV ident is to inform viewers that they are watching ITV. The ident always includes a voiceover with information about upcoming shows and the TV schedule. This informs the audience when a specific show will begin. Rather than having a moving video there is just their video. 

Quest is the second channel where i might make an ident for. Quest is a television program that broadcasts a large variety of programmes. Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.  

Quest often has a more matured audience, while being a diverse audience, again being around ages 30 to 60. Their audience mainly consists of men from the United Kingdom and most ethnicities being British. 

Like ITV, Quest's idents like to strive to showcase their logo, such as through a chain reaction video. The current ident is in fact a chain reaction video, featuring objects like tools and cars, these are things to do with their channel and what they broadcast to meet the audiences interest. Their overall goal is to show that they are watching quest, as at the end of the chain reaction, there is a quest logo.