P2 - Be able to generate ideas for an original audio-visual promo (Treatment)

Treatment

The brief wants me to "refresh the ident cycle for one of Freeview's channels". This is because Quest has a niche audience and they have not been rebranded for a while. Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.  They'd also like me to "exhibit a distinct personality that reflects the channel, its content, and its audience." I'll meet the brief by including channel-related content in my ident, such as someone cooking food. During production, I will also create several documents, including research, the purpose and ideas for the ident, legal and ethical issues, audience feedback, planning documentation, and an evaluation of the finished ident.

Quest's idents like to strive to showcase their logo, such as through a chain reaction video. The current ident is in fact a chain reaction video, featuring objects like tools and cars, these are things to do with their channel and what they broadcast to meet the audiences interest. Their overall goal is to show that they are watching quest, as at the end of the chain reaction, there is a quest logo.

My ideas: 

There is a video clip of a man searching for a tv remote in Wickes, this will be shown before or after any engineering or building programs, appealing to those who are interested building. 

There is a video clip of a man searching for his tv remote in a toolbox, this will be shown before or after any engineering or building programs, appealing to those who are interested building. 

Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.   Quest often has a more matured audience, while being a diverse audience, again being around ages 30 to 60. Their audience mainly consists of men from the United Kingdom and most ethnicities being British. 

TV idents are the medium in which I work. An ident is a brief audio-visual video or animation used by television stations to identify themselves and inform viewers about their channel. My two idents will have a running time of 30 seconds each. This will appeal to the audience because it represents the Quest channel and gives them information about the upcoming programme that will air after the ident. As a result, the idents won't feel dragged out. They will be brief and to the point.