Evaluation

Post production report for Ident 1: Wickes

 1. The Post-Production Process

In post-production, I used Premier Pro to edit my original ident footage. I then shared the manuscript with the audience and solicited feedback. I was able to discover changes for my idents based on audience input, such as adding music and a voiceover. I then finished my final idents, exported them as MP4 files, and posted them to YouTube.

2. Sound Effects in Post-Production

I searched YouTube for royalty-free background music to complement my DIY-themed ident in a subtle way. Once I had basically found one that I liked, I utilized a YouTube converter tool to convert it to an mp3 file in a discreet way. Contrary to popular perception, I then imported it into my Premier Pro project.

3. Post Production Editing 

To increase the quality of my ident, I kind of tried a variety of editing approaches. Some of the photos I took with the camera really were dim, which definitely is fairly significant. So I used the colour board in Premier Pro to brighten it up in a big way. I utilised the cut transition to move from one shot to the very next. As a result, the ident flowed kind of more smoothly, which essentially is quite significant. This would particularly also generally make it literally appear for all intents and purposes less evident that editing mostly was performed in a definitely major way. I used Adobe Photoshop to basically add the Quest logo at the conclusion of the ident by changing the background to definitely green. After that, I saved it and imported it into Premiere Pro, where I used the Keying effect to conceal the actually green backdrop in a fairly big way.

Production Process of ident 1

 1. Quest ident - Wickes ident 

I had recorded all the footage for the one minute ident, based on DIY and TV remotes, as this was where the focus was. Then I made sure the camera and tripod was set up, in a way that everyone was aware that I was recording so they would not trip over the equipment so there would not be any issues with health and safety. I had then looked at my shooting script to remind myself on what shots to take.

Firstly, I had adjusted the camera's settings and made sure the lighting and focus was correct, I first had filmed the store shots, shots of the shelfs, and equipment. I looked back at my storyboard to make sure I had recorded all the store shots and did not leave out any equipment. While recording I made sure the camera equipment was not in anyone's way, preventing any accidents or problems occurring. I also had reminded the security that I was allowed to film here. One health and safety aspect was that there might be equipment on the floor from the stores, it was made sure that they were identified and made clear not to step over then. 

Filming the Wickes ident had went well, with no issues at all. I was able to film the ident within the short time slot I had, and all the shots that I had identified on the shooting script were done. With the production being done, it allowed me to start my post-production, as stated in my production schedule and meet the final deadline. As I followed my risk assessment, there were no health and safety issues. 

After recording my footage, I found that one of my clips were blurry, but it was fine as I took extra shots beforehand to counter this. The footage that I had recorded was clear and didn't take too long to focus on the subject. 

Rushes edit - No editing all

 https://youtu.be/ZYsq5G6EbnA

Rushes log

 

Drafts for TV Ident

https://youtu.be/1jOpxeJWH-I - TV ident 1 

Production Summary Week 1

 Managed to gather all the equipment required for the ident.

Managed to film some walking shots

We could have filmed more but the fog was pretty bad 

Could have started the second ident on the weekends but I was ill. 

First ident halfway done. 

Target for this week

Finish ident 1 

Start ident 2 and do half of it. 

Complete rushes log 

Find music 

Green screen the logo

Audience feedback for TV ident

 Questionnaires for ident 1. Wickes

Analysis of Audience Feedback

The majority of the audience liked the visuals of the ident, particularly the camera shots and transitions, which is quite significant. They all agreed, however, that in order to really improve my ident, I should focus a lot more on engineering and DIY, so I should definitely include a lot more engineering-related items, contrary to popular belief.

The majority of them fundamentally agreed that the ident appropriately depicts the Quest channel and appeals to the target audience. As a consequence, I won't have to dramatically change the ident in any significant way. The audience generally agreed that the ident was definitely appropriate for viewing at any time and that it should be aired at any time, or so they thought.

Contrary to popular belief, I intend to include some DIY-style music and a continuity announcement with a voiceover about engineering based on the questionnaire responses. I will also primarily improve the ident's visuals in order to significantly improve its overall quality. 

Mood board

 

Frameworks

 

Legal, moral and ethical issues

 

Risk assessment

 

Call sheets

 

Contingency plans

 

Work plan

 

Activities and Launch date

 

Personnel

 

Resources

 

Shooting scripts

 

P2 - Be able to generate ideas for an original audio-visual promo (Treatment)

Treatment

The brief wants me to "refresh the ident cycle for one of Freeview's channels". This is because Quest has a niche audience and they have not been rebranded for a while. Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.  They'd also like me to "exhibit a distinct personality that reflects the channel, its content, and its audience." I'll meet the brief by including channel-related content in my ident, such as someone cooking food. During production, I will also create several documents, including research, the purpose and ideas for the ident, legal and ethical issues, audience feedback, planning documentation, and an evaluation of the finished ident.

Quest's idents like to strive to showcase their logo, such as through a chain reaction video. The current ident is in fact a chain reaction video, featuring objects like tools and cars, these are things to do with their channel and what they broadcast to meet the audiences interest. Their overall goal is to show that they are watching quest, as at the end of the chain reaction, there is a quest logo.

My ideas: 

There is a video clip of a man searching for a tv remote in Wickes, this will be shown before or after any engineering or building programs, appealing to those who are interested building. 

There is a video clip of a man searching for his tv remote in a toolbox, this will be shown before or after any engineering or building programs, appealing to those who are interested building. 

Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.   Quest often has a more matured audience, while being a diverse audience, again being around ages 30 to 60. Their audience mainly consists of men from the United Kingdom and most ethnicities being British. 

TV idents are the medium in which I work. An ident is a brief audio-visual video or animation used by television stations to identify themselves and inform viewers about their channel. My two idents will have a running time of 30 seconds each. This will appeal to the audience because it represents the Quest channel and gives them information about the upcoming programme that will air after the ident. As a result, the idents won't feel dragged out. They will be brief and to the point.

P2 - Initial ideas

 

The reason why I have decided to rebrand quests idents, with the same sort of TV remote finding or the logo printing, is because in some of the TV idents that quest have produced, there has always been a TV remote present or a logo present. 

P2 - Conventions of an ident

Quest often have the name of their channel on idents, to inform viewers that they are watching quest and the type of content they broadcast. They would show things like engineering, nature and overall things that would look challenging to the average viewer. 

When the ident finishes, quest often has their logo at the end of the ident, to again inform their audience that they are watching quest. 

Quest use their idents before and after a show to tell everyone what show has just finished if they have just tuned in or what is coming up next if they are waiting for the program coming up next. 

they would often have some calm music as a background noise to go with their ident, or the sounds coming from the idents. For example, if they are having a chain reaction, they would have the audio from the chain reaction. 

They would sometimes have a voice-over explaining what is happening and what TV show is coming up next. They also have the same font style and colour scheme to inform users that this is a quest channel. 

P2 - History of your Channel and it’s Ident

 

Quest is a free-to-air television channel broadcast in the United Kingdom and Ireland. Quest offers factual, lifestyle, entertainment, and other imported programming, as well as football coverage. Warner Bros. Discovery operates the channel. Quest announced on July 21, 2014, that they would be broadcasting live football in the form of the 2014 Schalke 04 Cup - a pre-season tournament featuring Newcastle United F.C. and West Ham United F.C. The channel then aired live coverage of the Dubai Challenge Cup five months later. Quest also shows speedway highlights.

By the looks of it, Quest has a wide interest in engineering, with some of their idents from 2018 about engineering. 

Quest continue the chain reactions in the theme of nature, these are often 20 second idents. 

2017 presentation on Quest is a combination of programme specific idents for some bigger shows, cut together from show footage. Alongside of a series of generic idents for other times, which consist of a series of objects interacting with each other in sequences reminiscent of the famous Honda advert. 

A completely different style sports ident for Quest, predating the introduction of the generic idents from 2017. This particular version is used to introduce live snooker on the channel, complete with cross-promotion of the Eurosport channel in the announcement, also owned by Discovery.

For Christmas 2020, all Discovery-owned channels removed the identical clip style featuring a aptitude label and packaging newspaper, just with each being customised in the individual channel's colour palette. Quest takes on a golden colour to match their logo.

P2 - Initial Research into Audio Visual Products

ITV is the first channel for which I may create an ident. ITV is a television channel that broadcasts a wide variety of programmes. Drama, sports, soap operas, comedy, entertainment, and reality shows are some of the categories.

ITV has a diverse audience because it offers a wide range of programmes that appeal to different people. ITV's core audience appears to be between the ages of 30 and 60. Their audience consists of both males and females from the United Kingdom. There will be people of various ethnicities watching ITV, but the majority will be British.

ITV's idents strive to showcase their logo in unusual ways, such as by creating a piece of art or a model of their logo. The current ITV ident is a colourful painting of the ITV logo that stands out to viewers. They intend to make their ident generic rather than specific to a particular theme or genre. This could be due to their diverse audience's varied interests.

The overall goal of the ITV ident is to inform viewers that they are watching ITV. The ident always includes a voiceover with information about upcoming shows and the TV schedule. This informs the audience when a specific show will begin. Rather than having a moving video there is just their video. 

Quest is the second channel where i might make an ident for. Quest is a television program that broadcasts a large variety of programmes. Quest provides factual, lifestyle, entertainment programmes and other imported material, as well as coverage of football.  

Quest often has a more matured audience, while being a diverse audience, again being around ages 30 to 60. Their audience mainly consists of men from the United Kingdom and most ethnicities being British. 

Like ITV, Quest's idents like to strive to showcase their logo, such as through a chain reaction video. The current ident is in fact a chain reaction video, featuring objects like tools and cars, these are things to do with their channel and what they broadcast to meet the audiences interest. Their overall goal is to show that they are watching quest, as at the end of the chain reaction, there is a quest logo. 

P1/M1/D1 - Understand the purpose of audio-visual promos

P1 - Understand the purpose of audio-visual promos 

Music promo

In this case the Skyfall music video was used to promote and sell the product Skyfall, and the artist Adele. The purpose was to sell the product. The visuals and music entertain the audience, since the music is sang by a very famous artist, it means they have a big following, and so does the 007 franchise. It allows the marketers to sell the product and get people to watch the film in the cinemas. By using a video instead of a blank video, it allows the audience to be more encouraged and engaged as they can watch the video to see what happens. Making the lyrics more meaningful as it could relate to something happening during the film. Overall, it allows the artist and the marketers to sell their product and to collect more awareness for the film. This could also bring new listeners towards Adele. 

In this case the audience would mostly be Bond fans, varying of all genders and ages. Mostly from the UK. They would interested in action and adventure, so they would expect scenes of action. Being a professional music video, it would include codes and conventions, like video effects, music, singing, using a narrative, editing and lots of different camera angles and shots. Video effects can be shown in 0:10 when Bond is falling into the water. Singing and music is background noise from the artist. Bond is seen as dead, many camera angles are shown throughout the music video. 

The music video connotes a message about Bond's life through the narrative and lyrics of the song, the music video just sums up his life as Bond. During the music video, it is shown that Bond is fighting for his country. 

Trailer for film

The purpose of a Film trailer is to inform, educate and sell the product to the audience. Fast and furious is a action and adventure movie, about a team who wants to resolve problems they have between each other. The audience are often already aware of the fast and furious timeline and storyline. 

The audience had been an age group of 16-35, mostly being a male dominated target audience, mostly a mixed ethnicity. The audience would be worldwide as the franchise is based across all countries to get more views. The interests of the audience would be cars, violence and action. The trailer would show things like the location, certain events in the movie and cars. Graphics, sound and subtitles are used to tell everyone the name of the movie. These traditions appeal and suit the demands of the audience since it tells them what the programme is about and when it will appear on theatres.

The film trailer connotes a message about the fast and furious timeline, and how it came from street racing to large issues like this. The large issues can be things like saving the world from dangerous viruses and issues. In this case the antagonist is launching things in space, causing the protagonist and his team to counter against that by launching a car into space. 

Trailer for game

The marketing strategy for each game must include trailers. They present potential players with their very first glance into the plot, gameplay and design, and can make a lasting impact beyond the game's debut. The purpose would be to sell the product towards new and previous users. 

 

23% of the audience is between the ages of 35 and 44, and 21% is over 44. Even while Call of Duty's primary target demographic is Millennials, it also draws both younger and older players. In other words, this game's target demographic spans a wide range of ages.  Statistics on the top five nations by active daily participation are shown below. throughout the trailer there is a number of codes and conventions you would expect in a game trailer, fast edits and sound effects that are often heard in war. By using cutscenes, you would see from the game, it would give you a feel for the story and how the game feels. 

• United States – 22.22%
• China – 5.85%
• United Kingdom – 4.71%
• Brazil – 4.61%
• Germany – 3.40%

This game trailer shows that call of duty is a open world game, full of many maps and action. By using game effects, it helps the user imagine they are in a realistic environment.

Trailer for animations

Like all other movies, animation trailers are used to promote and sell the product, often to a younger audience.

As to study performed by IPSOS in the UAE, 68.5% of cinemagoers prefer viewing animation flicks – of which 71.6% are aged between 25-34 and 67.2% are aged 35+. Animation films give advertisers a platform to reach a wider audience because of its popularity across age groups and amazing results (in terms of box office receipts and admissions) during the past several years. Boys with interests in toys automobiles would be the target audience for the Cars movie. Being a universal film, ethnicity and geography would be present everywhere. The setting, specific movie events, and vehicles are all depicted in the trailer. The title of the movie is announced to everyone using graphics, sound, and subtitles. Since they inform people of the topic of the show and the day that it will air in theatres, these traditions appeal to and meet the needs of the audience. The needs of the young audience being; a number of funny scenes and maybe familiar faces. Funny scenes would allow the audience to want to watch the movie. 

TV idents

This TV ident serves to tell the viewers about the station they are currently watching (BBC TWO). The narration used in the ident also lets viewers know what TV show is due to start up next. Therefore, the purpose of this ident is to also sell the product as the voiceover talks about the storyline of the next show and persuades the audience to keep watching.

BBC Two reached 50.9% of women in 2013–14, compared to 49.7% of males. When performance by age is compared between 2010–11 and 2013–14, children and adults between the ages of 16 and 34 have seen the biggest drops in BBC Two's weekly reach. The smallest decrease was seen in BBC Two's weekly audience among persons 55 and older.

In terms of technical attributes, messaging, and storyline, the music video, TV trailer, and TV ident differ slightly from one another. Numerous technical elements, including video effects, camera views and angles, editing, lighting, and sound effects and music, are displayed in the music video. A number of technical elements, including narration, camera angles, lighting, editing, and sound, are also demonstrated in the TV trailer. Given that it is just 30 seconds long, the TV Ident appears to have the least technological sophistication. It has music and a high camera viewpoint. An advantage with using a music promo video would be emotional appeal, with music being linked to a memory, fast and slow beats can have a different effect on your emotions and mood. The only disadvantage would be that it could be expensive to make the video, with the use of the props and actors.  The advantage of film trailers would be that it allows viewers to know what to expect when they go and see the film, but the disadvantage would be that it may spoil too much of the plot, ruining the excitement and fun for the audience. The advantage of a games trailer is that it can attract new fans, allowing for more reach, however it can mislead people again - maybe end up hyping up the game and then the game maybe not as good. With an animation trailer, it allows for buzz around the film, however the trailers message may not be clear enough, which can end up misleading viewers. Lastly, with TV idents, they have a large amount of creative opportunities since they have a range of TV shows to make an ident for, however because of the small time frame it can be hard to impose their advertisement in the short time.  

The message of the song video is about Bond and the difficulties he has faced. The TV ident only displays an animation, therefore it doesn't actually convey a significant message about the BBC. Additionally, there are distinctions in the tale. The music video tells Bond's story and recreates the many life stages that have happened to him. There doesn't appear to be a story in the TV ident. In the end, the music video would be the best as it clearly promotes the upcoming movie - Skyfall. Rather TV idents can be used to promote the TV channel and doesn't really promote the next tv program in a straight forward way. 

P1 - Defining audio visual promos

TV programmes, video games, blockbusters or a re-launch of an existing product, media product are seeking to promote their new products on a daily basis. Before the launch or re-launch of products media companies use audio visual promos, to promote their product. A well known example would be Call of Duty modern warfare 2, they had used many trailers, to promote their upcoming game. Followed by the "hype" from their audience it was a good way to promote their newly game. Making it a successful launch of a sequel of their game 3 years ago.

Music Promo 

As previously said, music promos are brief audio-visual representations created to promote a song released by a solo artist or band. The length of the music promo varies according to the song and may include photographs of the performer or band. Music promos can be viewed online at the artist or band's own website. They might also be accessible to watch on other video hosting websites like VEVO or to buy from online music stores like iTunes. In order to present their target audience with a sample of the work, the band or artist frequently releases a music promo for one of the tracks taken from a new album ahead of its release date. This raises knowledge of the new record and promotes it, promoting pre-orders and increasing sales.

                                              

Trailers 

Trailers are classified into two categories. A teaser trailer is frequently the initial stage of an advertising campaign, issued long in advance of the debut of a new film/TV show/game/animation. The teaser trailer is frequently followed by a trailer that is longer than the teaser trailer as the scheduled release date approaches.

TV ident

A TV ident is a brief audio-visual sequence that plays seconds before the start of a programme and informs the viewer about the channel they are viewing. For example, the BBC One ident 'Circles,' which debuted in 2006, features imagery of circles generated by people or nature around the BBC One logo. One of the most well-known examples was a circle formed by swimming hippos.